Rhetorical as I’m sure they are not reading this to answer.
At the time they wanted a new brand to not be associated with batteries. They also made a focus on music I suspect for their failed attempt to be linked with a streaming service.
A big part of this was also Lawrence (Loz) who worked within Anker’s HQ then left for NZ then returned working remote (lockdown) now is freelance. Looking at the careers of those fluxing in and out at Anker there’s clearly more interest in being in the “big” SM platforms than reference their skills there.