I can understand both sides of the situation…it is indeed pretty controversial to say the least.
I feel like for a sweepstake for a brand like Anker (which primarily caters to people wanting quality affordable electronic equipment), choosing an extremely high end product (in comparison to other products’ price range) as a precondition to entering for a pretty mouth watering $100 gift card is a bit tough to chew. It sort of defeats the purpose of rallying the community for a fun event.
As someone mentioned earlier, it floats around this idea that Anker is rewarding the wealthy few who were either able to afford capsule or lucky enough to be a tester.
On the flip side, yes, i do realize that this situation is “it is what it is” and that if people dont have it, they cant enter. So I wouldnt necessarily call this event unfair per-se, but more along the lines of - Anker could have done a better job at understanding their customer/forum base before coming out with this event. I feel like this event either could have been with another product (more affordable), thus allowing many more people to enter for the fantastic prize, OR the precondition could have stayed the same but it could have been for a slightly less appealing prize, thus not giving the wrong idea to the loyal customers who might even feel betrayed by the situation.
In my eyes, this event could have been executed better. If the purpose was to showcase or publicize the capsule product, it could have revolved around the prize being the capsule and having people enter in with stories (maybe with pictures) that may indicate that the capsule will serve as a perfect product to their daily life (idk, its just an idea)
regardless, im sure lots of people have capsules (idk how many of the owners are on the forums) and they will participate in this event, but im just sharing by 2 cents for what i feel are some of the things that people on both sides can try to understand. 