Life Q30 only allows one app to use sound at any one time

Using My Soundcore Life Q30’s on a Windows 10 machine. Noticed that if I’m in a conference call and another even pops up, no notification sounds are heard. Same with streaming music. Is there some way of allowing notification sounds to be played even when a streaming (conference or music) app is in use? I did not have this problem with my Bose QC35’s.