I don’t have the Everfrost but I know physics.
Firstly you should keep any such cold fridge device full, such as add bottles of water to make it full, as it will raise it’s internal temperature slower.
Secondly you should place what you want to be coldest lower down, and what can tolerate being warmer at the top. That way the upper items act as a cold blanker for lower items. As the fridge warms, it will warm the upper items faster than lower items. Typically you’d have food / medicine lower down and bottled water upper.
Thirdly get everything as cold as possible before you enter a hot period. So everything begins cold in home fridge/freezer, goes into the Evertfrost already cold, and then when driving have the Everfrost on maximum cooling (min temperature). That way when you stop the vehicle everything is as cold as possible.
Fourth, place the Everfrost as low down as possible opposite side from sun (typically to the north and to the east in the northern hemisphere as hottest part of day is noon to afternoon) , and under things which act as a blanket. Have the upper layer white / silver. You can also place reflective window covers to help keep the car cool.
Fifth, if you can park it so will be shaded, so something tall to it’s south / west.
If you’ve done all of that then you likely don’t need to leave the Everfrost powered on, or if on it will consume little energy itself.
Typical day would be the Everfrost has been on already to get itself cold, you then pack it from fridge/freezer, place in trunk of SUV say lower right side, and place other items around it and finish with a light coloured top (e.g a large white beach towel) , and drive and park up with front left of SUV pointing southwest so the Everfrost is opposite from the sun remembering the sun moves so at 9am the tail would be getting some sun but after 12noon it’s in shade.
What will hapen when you leave the car is first the outside of the car heats up, then the air in the car then it slowly works down through the layer above the Everfrost, then into the Everfrost itself, from top down.
This advice will work for an Everfrost or any type of cooler box, and will make a thing like an Everfrost work less hard and so last longer.