Why does Anker feel the need to put some of their newer products (mostly Eufy) on Kickstarter. KS was designed to help startup companies get their product funded. A company like Anker doesn’t need to KS a project. Its even more insulting when they are only asking 50k to fund their project cause obviously they have that amount of money.
Also after multiple bad experiences on KS (5+ years ago) I never use the platform anymore and from what I hear its only gotten worse.
I presume there is an element of market research and gauging interest involved - they can see how many people are actually willing to spend money on the product, and that is probably more valuable than the pre orders.
But I don’t like it much either, not a big fan of ordering products before they are finished. I would only do it for a really exciting product I can’t get anywhere else that I am afraid might never get made otherwise. I can’t picture Anker in that space, much as I like their products.
In case you haven’t noticed Anker is not the first one to do this and will not be the last. A lot if companies are going this route now as Its a way for them to gauge market interest without spending a ton of money on marketing research and campaigns
Some people like Kickstarter, and so some product there gets their attention and then may buy regularly methods.
It’s a way of splitting the difference for marginal products where you don’t have to make as thorough a business plan, market requirements, product requirements, you can let the market tell you.
Personally I like the concept exists as it stimulates innovation, but I never buy via it as you get an earlier flawed product where you are paying for hype.
Thats a kind of contradiction! 
Like everyone said, it’s a way to know the market pulse and see if the new concept will go through without having invested whole lot of money.
I don’t buy lot of stuff on KS but backed a couple of projects in the past, one of them is eufy and that’s how I got pulled in to Anker blackhole 
Say Anker wants to do a ‘pre-order’ of any sort; that means setting up a site, a payment system, an order fulfillment system, and customer contact mechanism — since I already know/trust KickStarter and have an account there, I think this is a great choice for Anker to use as well. Easy and established; less work for both of us! = )
Anker does what Anker wants