This price point is not competitive. Dell has a higher specs dock (wd19tb) listed at $350, but already on sale down to $275. And others and many competitors are even cheaper.
I had anticipated $200, and hoped for under $150 to be really compelling and disruptive. But this pricing puts it in a very crowded space where it will be about justifying and balancing required features and support. For the same price, I think the Dell has better features. This is more compact, but is also going to be sitting on a desk, not traveling with me.