Nice to meet you.
The few old regulars left are of course willing to give you any help.
Some of us (Actually not me 
) are absolutely specialists eg @ndalby , @professor …
I mention only a few, because I can not list them all.
Excuse me for this.
But :
The more activity happens now, the more of the “old crew” will return.
Nice to see you here Juliette
I should also meantion that I am by far not the most active in this forum (hence my Lv7) and others have much more active over the years; please weigh their opinions heavier than mine. My opinion is just based on when I joined and changes made since 2016.
Welcome Juliette and congrats on being the new @AnkerOfficial!
I agree with what everyone has said up above. It might seem repetitive, but there are mainly three types of people in this community:
SUPPORT: People come here looking for answers about products they own, or are thinking about buying. If they have a device with an issue, they want to hear from other users about the what they can try to do to fix it before reaching out to official support channels at Anker. If they are hesitant to buy something, they might hop on here looking for unbiased reviews or a history of issues found with the product.
GIVEAWAYS: These people are the ones that login just long enough to see if there is any contest ongoing that they can throw their name in and then move on to other things. They aren’t necessarily “active” members of the community, but they will jump through whatever hoops they have to make sure they are in the running for the prize.
TESTERS/REVIEWERS: In my opinion, these make up a lot of your “core” people. They have been with Anker for many years, and have been active in everything from troubleshooting issues to producing influential reviews. They know what end users want, and have no problem verbalizing their constructive criticism because they aren’t trying to ruin the Anker brand… they are just trying to point out some areas that might need improving.
A lot of users might join the community because of an issue or to enter a giveaway… but the hope is that they will keep coming back and become active participants in posts, discussions, and all the other areas. Finding ways to keep the conversations flowing and the engagement high will be directed by you, Juliette, but rest assured you’ve got a great group of users that will do our best to help you!
“please weigh their opinions heavier than mine”
No , don’t agree!
Its not the "activity"alone that counts.
I know I write more than others.
But often only nonsense and jokes.
Another reason is, I am an old pensioner who has plenty of time the whole day. 
We all appreciate the interaction and involvement into the community.
I think several have hit the nail on the head. As @Matt_Tabor has stated the support, giveaway stalkers and testers are groups here. I do see the core group here is outside of the testers group.
The core group that is usually are here seems to just like technology and how it is being used. So I feel the core group that are here is due to wanting to get a peek of what is new or what is coming up or to just see what the new product may offer.
As the core group, we potentially like to do what the three groups mentioned here do but we may help out the supporters, but overall like to see or get information about the products…
As @thebassline has on his thread, here is my simple thoughts for following groups for Anker community for you: For Power user- it was created mostly for Influencer and some core groupers (small group) and Testing club- normal folks …
@ndalby had several good points as well. (FYI- I am a mod for the soundcore community)
I do think some additional information on the topic below is needed. A few different assumptions as to what it is specifying. Is it any FCC items, and/or when to mention a new item after it has been been mentioned in different countries (ie can it be mentioned once mentioned or no mention until the global release)? Some potential issues is other social media sites are more or less already stating this info that may be banned on the site.
Now as far as your thread questions…
Unsure as far as how to re-ignite the community other than participation. You can do something new on the site or bring back something old that was done before…
Good share, @SZak2015. TYVM.
Amazon updated its policy, which seems smart in consideration of their users’ experience and brand trust. Your thought on how that marred the PU experience is interesting to me. I’m going to mull that over a bit. It’s more likely that any reviews we request will be shared on the .com as it’s probably a better developed experience now than it was when we were selling exclusively on Amazon. (Little company trivia there!)
Trust me when I say none of us here are surprised to hear forum users aren’t keen on social, especially the biggies. Me? I’m more invested in Reddit and more interested in mastering Discord use than the others. So I feel ya on that.
I hope the PowerBucks aren’t useless much longer. No idea how I’ll affect that, but it is top of mind for me as I put my proposal together for leadership’s review. I like the idea of a hurdle for entry based on number of PowerBucks. Let’s reward the most engaged, helpful forum members. Y’all’s support here is tremendous.
Thanks for the warm welcome and your notes. Super appreciate ya!
I 100 percent agree, @Matt_Tabor. This actually mirrors my instinct, so it’s affirming to know I’m likely reading the community well.
Interestingly, at one eComm I worked for, we found that sweepstakes (different from contest or giveaway, higher value) entrants seemed like the in/out non-customers … but they turned out to be among our top customers in terms of average order size. (Different business in so many ways, but it was sooooo surprising.) That said, I think the value in this community is KNOWLEDGE. Hopefully the knowledge share goes both ways. Cheers!
Juliette in the house!! Welcome 
Let’s revive this place!
As you and @Duane_Lester both mentioned, the core group does seem to be drawn together by their love of technology and the passion for sharing knowledge with one another. My first encounter with Anker was entering a contest and winning a Roav Bluetooth radio adapter for my car. I got it for free and had a chance to write an honest review on it. That was my first experience in the community. But it was the conversations on technology and sharing of new ideas that really kept me coming back time after time.
Excited for the future and what is ahead!
More free stuff
More competitions (free stuff)
More testing (free stuff)
More community discussions headed by admin (free speech)
Also more involvement on the Eufy forum would be great 
Love that ^^^^^ It’s exactly what motivates me to build communities for eComms.
PS … you were rejected from the Facebook group … I changed settings so you can be admitted if you want to try again. (The hiccup is answering member questions and reading the rules … crowd control settings.)
So there’s different types of users.
Some are interested in technology and want to discuss upcoming, real or conceived products, recently released products, and so eager to see product roadmaps and discuss unreleased products.
Some are purely here for free stuff.
The technology interest users are the ones you should seek to stimulate as they come and stay.
The ones just for free stuff vanish as soon as competitions ends.
The Powerbucks was a way for active users to get free stuff - so a reward for involvement, that should be restarted. Then competitions based on talent, which are difficult to admin but they filter out those purely milking the system for free stuff.
I’d keep away of “random winner” type if you can as they just invite multiple accounts and never do anything based on “likes” or “votes”.
I 100 percent agree. The reward system you outline rewards the REAL value of joining this community. Thanks for taking the time to reply:) The audience segments you outline are my sense as well.
Oh heyyyyyy! An old friend from a new community! Thanks for coming over. I see you’ve been here before:) Thanks for participating – I know you’ve been helpful!
for sure been here since 2017…loyal fan of Anker…it all started with the Anker 2nd Gen Astro Pro 20,000 mAh battery…from their introduced to their cables and tested out numerous products
Haha! Love it when ONE product is so smart I come back for more.
Welcome @AnkerOfficial / Juliette,
I think I echo a lot of what others have said in saying my favorite part of being part of this community was being included in a tech companies decisions. I don’t know how much the power user and testing club actually got taken into account of making new products but the ability to be able to get products before they came out write really critical reviews on a public forum and post them really made me personally feel like Anker was being transparent with their target audience. It also allowed many of us to dissect and put products under a lot of scrutiny in hopes Anker and the umbrella companies would rise to the top and make the best product for the price.
One thing I’ve absolutely hated that I’ve seen by other companies is how much they focus on their “influencers” and how candy coated their “influencer” reviews are. This community has been tight knit for awhile and is very knowledgeable about Anker from the first power user products to beta testing and testing club.
I’ve thoroughly enjoyed the forum for the fact that we’ve been able to have long 200+ post discussions about products and what can change hoping it’ll improve the product along with an admin who can answer questions and put other input has been phenomenal in the past.
Yes giveaways and contests are nice as well but the ability to actually have input that’s taken into account in a company’s product I think is the key.
Thanks so much for reopening this dialogue and hope to see new great things in the future!
I’m hoping to re-attract the most dedicated users, but I can also understand that their interests and needs may have shifted. Still. We should have a party when they arrive