I know this isn't Anker related, but lately it seems like Apple is starting to attack the lower end of the market. They used to always be a premium only product company for a premium price, but product releases (and their pricetags) in the last year are very notable. I'll provide four examples.
AirPods (2016): $159 (most of the direct competition cost more)
Apple Watch Series 1 (2016): $269 (I'm considering getting one of these. Does anyone have one that would be willing to share their thoughts? If so, what do you use it for and is it worth it?)
9.7" iPad (5th generation) (2017): $329 (at launch, this is Apple's most affordable iPad - of any size - EVER!)
iPhone SE (2016): $399 (it's the cheapest iPhone Apple has ever offered, including after the launch price is discounted)
Their refurbished store has also blown up recently, now including iPhones, iPads, MacBooks, Apple TVs, iPods, and Apple Watches. What do you guys think? Obviously, they still offer premium models, too! Haha.