As an Anker brand ambassador, I am interested in testing and highlighting the innovative high-resolution Scanspeak audio, IPX5 water resistance capabilities, and the overall maneuverability of the wireless Model Zero in Upstate New York midwinter weather conditions. To do so, I plan to exemplify those qualities by having a snow battle with a group of my friends in the fluffy, freshly fallen, December snow on my college campuses’ Quad. This location is central to campus life and a year round social space overlooking one of the eleven iconic Finger Lakes in Upstate New York. The Quad is the ideal location to test the Model Zero because of the landscape’s picturesque qualities and year round population of hikers, marathon runners, and dog walkers. In addition, each of these groups have active outdoor lifestyles and could benefit from having a lightweight, wireless, water resilient speaker of their own, increasing brand awareness and product demand. By incorporating the winter pastime of snowball fights, I can demonstrate the IPX5 water-resistance capabilities withstanding the elements to assist in outdoor seasonal fun through a 45 second music video showing a snowball fight and a boombox sculpture made out of snow with the Model Zero as the music source. The Model Zero will serve as the video’s center piece [RB1] because I will build a boombox made of snow and place the Model Zero on the surface (visually like a cone on a traditional speaker) of the boombox sculpture.. This will demonstrate the high-resolution audio, “speakers capable of playing the highest-fidelity, better-than-CD-quality sound” while enshrined by the snow. This will appeal to the viewers sense of humor with clever visual satire, of innovative audio technology power sourcing a classic boombox that was especially popular in the 1980’s. The boombox is an iconic visual cue that has been often associated with pop culture and can appeal to a large demographic of viewers, appealing to their feelings of nostalgia. OK – you might explain this sentence? It seems that creating a snow boom box is more of a (clever) visual joke than it is actually demonstrating the high quality sound of the speakers. I can see that the amount of time it takes to build a massive snow boom box might speak to the speakers’ other selling point: the 10 hours of continuous play time. The speaker will be put to the test when it plays 10 hours of royalty free music in the snow using a time lapse in the final edit of the video, I can show that the Soundcore Model Zero can withstand the icy elements and the test of time. The black Model Zero speaker will be the focal point of the video on an all white foreground, with an out of focus snowball fight in the background providing depth. This will further accentuate that Model Zero’s ability to stay dry, stay mobile, and build community regardless of the weather. The superimposed tagline for the end of tht video will be, “Keep mobile with Model Zero” and then the subtext[RB2] in parentheses will say, “for when the weather is below zero!” All of this can be captured in a 45 second video with Royalty Free music and special effects using the editing software programs Adobe Spark and Adobe After Effects. I am qualified to conduct this test because I am a major in the Media & Society Program at my college, and I have taken coursework in advertising, which has given me opportunities to create original product ideas and use industry strategies to craft marketing campaigns. I will also be able to provide quality feedback on the product in a timely manner, allowing Soundcore to continue producing more exceptional products. Thank you for your time and consideration.