Usually if you eat X amount if wings in a certain time frame with no drink you win the shirt. I got one for putting down 5 of their hottest hot wings in under 5 minutes with no drink, and I also got the wings for free. But if I failed I would have had to pay for them.
Recently I have gone to Zaxbees and ordered 20 of their hottest wings and the manager came over to explain to me that those are the hottest wings they sold and most people never order more than 5 of them. Well I ordered 20 and sat down and ate all of them, the whole time the staff kept checking in me to make sure I was ok. When I got done they called me the hot sauce King. I usually try the hottest a place has and if it's flavorfully and hot I'll keep getting it, otherwise if it's just bland and hot I'll have it once when I try it and never again.
I use to make my own hot sauce that was both hot and flavorful, so if any I try can compete then it's good in my book. Btw, my hat sauce use to melt styrofoam and some plastic.... Yeah some called it a deathwish but it damn sure was flavorful