I remember the good old days when my Nokia would require only one charge every 5-7 days. Those were simpler times.
Smartphonewise, I've used the Nokia 5800, an LG Android, then I moved to iPhones. And I probably won't be going back.
Yes, Apple products are a little pricier - and I mention "a little" because you have to compare specs to compare prices, and the top Samsung phone/notebook cost about as much as the iPhone/MacBook. But they have, for me and my family - and also a bunch of my friends - one quality that Android in general lacks: ease of use. I don't care that the latest gimmick is present on Androids for a decade. I care that it's advanced enough for regular use without having to think about it.
That's the thing for me. Apple products, in general, allow me to take fewer decisions on my daily life. I don't have to worry about some app working or not working, as long as I have the latest iOS installed - and the OS life of an Apple product is a great advantage. When I'm home, where most of my tech is from Apple, everything just works. I have to send a file to my wife's notebook? AirDrop takes care of it in seconds, nothing to think about. I want to move my music from my computer to the Apple TV? Also done in seconds. Show a photo in my phone on the TV? Easy. Nothing to install, nothing to configure. It's there and it works.
The camera is a little worse than the best Android phone? So what? It's still an excellent camera. The screen has a lower resolution than the Galaxy? So what? It's a perfectly bright and visible screen with more than enough resolution for it to appear like a printed paper. You can't customize it? So what? most people don't, even when they can.
People tend to think of Apple as a tech company. Well, it is, but it is much more a marketing company. Apple rarely is the first to come with a new tech. It usually refines existent tech. FaceID is a prime example: other phones had face identification before, but those were unsafe to the point you could fool it with a photo. Apple just expanded on the concept with infrared 3D measurements, making it a bit more safe, and then creates the greatest buzz around it. Not new, but better. So, when I buy an iPhone, I know it has tech developed to the point of being reliable. Of course, not everything is failproof, and there are bad things about any device you choose.
All that said, ultimately you almost can't go wrong buying top phones of any brand. You have to buy into the "OS ecossystem" with any choice you made, but that's a burden of modern times, I guess.