So, you’ve probably caught our teasers on social media regarding a #LockdownBox 
and seeing as you guys are our biggest fans, I thought you might be interested in a bit of the back story to this promotion.
Just over a month ago, we partnered with Linus Tech Tips to create a video called “1 Man, 100 Speaker Party” as part of the #100Flare2 campaign. Linus showcased PartyCast technology by connecting 100 speakers across his huge house.
We were surprised at just how popular that video became, now sitting at over 1,800,000 views! Clearly, we’d struck a chord in the general psyche of what people are going through under lockdown, i.e.: extreme boredom and the need for some escapism!
Based on that, we put our heads together to come up with another idea on how we could provide you guys with 10 minutes of fun and a way to forget about Covid-19, even if it’s only for a few moments.
And so, the idea of a Lockdown Care Package was born
Nobody knows what the world is going to look like next week, let alone a month from now, so this needed to be completed in the fastest possible time. We set a goal of one month to have the campaign live (those of you who work for big corporations will know just how big of a challenge this is).
The idea originated in the Soundcore team and then they got Anker and Nebula on board as well, because who would want a Lockdown Care Package without a PowerHouse and a Capsule?!
Once we had everyone on board, we got started.
The first job was designing the box itself! There’s no way we could manufacture something suitable in the few days we had, so we hopped online and found this 
Not the most beautiful thing in the world, I’m sure you’d agree, so we set to work on transforming it into something special.
The care and dedication that went into this from the design team was incredible.
Within a couple of days, the exterior was done, but how about the interior? The four products we’d selected needed to sit securely because we were shipping it across the world. We also wanted to make sure the aesthetic was consistent.
And so we went from this 
, to this
(Good job @galaxy.zhang on those wrapping skills!)
Then we decided to make the holders black, like this
Until eventually, the interior was done
Next up was product info, e.g. why was this tech good for a lockdown care package? Well, that was no challenge for our Head Copywriter, @Will, who’s worked across most of the Anker brands in the 7 odd years he’s been with the company.
So that was it! In 2-3 weeks we’d procured, re-designed, and packaged a completely customized Lockdown Care Package. Now, all we needed to do was deliver it to the influencer. Nerves were high, to say the least. If this didn’t make it, if the package got lost, if the slightest thing went wrong, the 3 weeks of effort that went into not only the box but also the website design and influencer negotiation, would all have been wasted.
Thankfully, the box made it through. Now it was onto the influencer to bind this entire thing together and, I think you’ll agree, Unbox Therapy did an awesome job…
So there you have it! Thanks for reading and don’t forget to check out all the good stuff on our Lockdown Care Package page.
Which products would you have in your own Lockdown Care Package? 
