Place all of humanity into two buckets:
- open minded free thinkers
- the rest.
Then apply another division:
- those who own Apple now
- those who do not own Apple now.
It is a measurable truth that Apple has low to no innovation and is the scale of popularity it is now via inertia and marketing. There are plenty who do not form their own opinion but have it made for them via peer pressure and marketing - they were told what to like.
So then you get 4 groups:
- free thinkers with Apple
- free thinkers not with Apple
- closed minded with Apple
- closed minded without Apple.
You then see what will happen, with the low-innovation expensive next iPhone:
- free thinkers with Apple will stop buying it.
- free thinkers without Apple will continue not buying it.
- closed minded with Apple will keep buying it (*) (we see many posts of this type above)
- closed minded without Apple will just never even look and find a reason to keep not buying.
Given Apple's cost of the parts is about 1/4-/13 the price sold (kept high price by the existence of a large closed minded Apple owners), you could literally double your margins by making it 75% more expensive but the loyal closed minded pro Apple would still buy it and shrink by less than your unit price increase. You could then end up with more absolute profit off that closed minded pro Apple type even if the free thinkers pro Apple became free thinkers anti Apple.
I suspect this is what Apple has been doing recently and continue to do - in the same way a hypnotist does a quick test of a large audience for suggestibility, to then invite on stage for amusement, so Apple has mostly found the most gullible section of humanity and is going to abuse them as much as possible.
The closed minded pro Apple will not even notice what I wrote as valid.
Of course if Apple actually innovated then they'd gain from free thinkers. That is preferred.
(*) there are many posts above of those who are clearly demonstrating this type, they have no facts just they state they like iPhones. Criticisms of one Samsung experience just proves the validity of the hypothesis. A good free thinker now is on the likes of OnePlus, Huawei, Moto, etc which offer a good experience for the price.