Nice cable, but why so short?
People generally need 2 cables, either a 1ft or 6.6ft (or better 10ft).
A 3ft is only good, if you're right next to the socket, or maybe the nightstand, but in real life, it's a case of say on the couch with phone on charge, and a 6ft cable to stretch to the socket.
The 1ft is when using a powebank.... which is see when you want a double braided extra tough lead. WHY??? well, it'll be screwed up in a bag, back pocket etc