At $80, it would be nice if it included an accessory, like an air compressor. A couple of years ago, I picked up a competitor's model. 500 cranking amps, 13,400 mAh, 12/16/19V DC output, and in addition to an air compressor, it also has an all-in-one USB cable (USB to mini, micro, Apple 30-pin and lightning) and a laptop adapter with interchangeable tips...all for $75.
Fortunately, I haven't had to jump start anything yet, but the air compressor has saved me many times from having to fire up my big compressor, just to inflate sports balls, bike tires, etc.
I realize that no matter how inexpensive an item may be, there will always be less expensive, albeit, lower-quality versions with more bells and whistles. And a race to the bottom, price-wise, isn't a smart business model. But with other high-quality options offering more for the same price, it may be hard for Anker to get much of a foothold in the product space at this price.
That said, I've got some Anker BF coupons burning a hole in my pocket, so I will likely pick up a couple of these as Christmas gifts.