I would love to see support for IFTTT. Seems like a no brainer for them to add this to the roadmap and prioritize. As it will increase loyalty and retention. Along with adding new users.
Part of the reason to get smart devices is so you can automate them. Having integration with Assistant and Alexa is great and all, but that by no means makes it "smart". Like, when I leave home and my Nest marks me as away. To then have it turn the lights off. That's smart, vs wanting to be lazy and cozy down for another episode with the lights, dimmed / off.