It would be interesting if Anker could implement a sort of "grab bag" system, where the more cables you add to your cart, the higher the discount. That way, they would not have to offer cable packages with, say 1 of each, or 1 USB-C and 1 lightning, or 2 micro-USB and 2 lightning, or any other potential combination. Instead, shoppers could pay 100% MSRP for 1 cable, take 10% off of each cable for 2-3, 20% off for 4-5, 30% off for 6-10, etc. (or any other discount scheme obviously). Because Anker makes so many cable variations (length, port, material, data transfer speed, etc), coming up with packages that would make everyone happy might be difficult. Turning it into a build-your-own-style purchase would help ensure a higher degree of flexibility.