With the rise of USB-C, the new MacBooks have lost a key feature that helped paved the way for Apple as far as charger technology - MagSafe.
Interestingly enough, Apple has decided to deprecate the innovative charger technology that really had no competition on the market. Just to highlight the biggest selling points; MagSafe was magnet based, it helped prevent accidental drops by detaching from the MacBook body upon mild force, as well as making it extremely easy to plug in the charger since the charger basically attached on its own when near the charging port with minimal effort.
USB-C, unfortunately, doesn't share many of these features. Strategically, to minimize the amount of ports on the Apple MacBooks, Apple has decided to take away MagSafe.
Technology accessory company, Griffin, has taken advantage of this opportunity by releasing their own version of a magnetic USB-C charging cable. Check it out here.
It would be awesome to see Anker build their own version of a magnetic USB-C cable geared around the MacBook. Strategically, being in the industry of charging and power, this would provide the ability to cross-sell Battery Power Banks and Wall Chargers.
I'd love to see Anker build this, especially with the piece-of-mind with Anker's world-class customer service!