This cable has been reviewed multiple times so I will try to be brief.
Comes in a nice white/blue box (about the size of a deck of cards).
Inside is the cable itself and a happy/not happy card.
I got the red colored cable where everything is red which looks awesome. Cable oozes quality craftsmanship.
USB A side and Lightning side both are metallic (as far as i can tell, probably aluminum).
I did compare it with genuine apple lightning cable... here are my observations... "with pictures"
-Anker cable is exactly 40" long about 1 inch shorter than Apple cable (see second last picture).
-Anker cable connector housings are marginally bigger than Apple cable.
-Anker cable is detected by my iphone as cable that can deliver up to 2.1 A current.
Overall this cable is extremely well made and is an eye candy. I have to make sure nobody steals this